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B-TO-B SALES > SALES PROCESS DESIGN
Develop a Winning Sales Process
Every B-to-B sales process includes a few basic components: prospecting, presenting, proposal development, following up, negotiating and closing. But deals are lost every day even when a basic sales process is followed. The reason is that companies cannot win today with a "basic" or generic sales process. To win given today's tight budgets and rigorous review processes, each step in the sales process must be intricately designed and fully customized to exploit your unique value proposition, remove the hurdles your sales people might encounter before they arise, and elegantly move your prospect down the path toward closing without stumbling. "Basic" will not do. At S3, we design detailed, fully customized, carefully constructed sales processes for each sales opportunity. A completed sales process map includes step by step routing, if/then flow charts, talking points for each step and Go/No Go assessments to gauge progress. The completed process is unique to your product, your brand and your market.
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